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PV Sindhu strikes it rich with mega deal worth Rs 50 crore
From the Webdesk, 09/02/2019, New Delhi

PV Sindhu's popularity graph continues to soar. On Friday, it emerged that India's star shuttler had signed a new multi-crore deal with popular Chinese sports brand Li Ning. The four-year deal announced on Friday will fetch Sindhu Rs 50 crore according to Mahendra Kapoor, director, Sunlight Sports Pvt Ltd, the multi-national exclusive partner of Li Ning in India.

"We are happy to be associated with Sindhu once again. The four-year deal will be close to Rs 50 crore. Sindhu will get Rs 40 crore as sponsorship while the rest will be for equipment, so it is close to Rs 50 crore," Kapoor told ToI and added that they are looking forward to a long term association with Sindhu and Kidambi Srikanth.

Sindhu is the only Indian shuttler to win an Olympic silver and World championships silver. After her Olympic feat, Sindhu had signed a landmark deal with Baseline Ventures, a sports management company, worth more than Rs 100 crore. As part of that management deal, this will be the 14th product to be endorsed by Sindhu. In January this year, Srikanth had signed a Rs 35 crore deal with Li Ning. "According to us, the Indian players are being paid less. We are looking forward to have a long association with Sindhu, Srikanth and the other Indian players. We want to support them even after their retirement. They had moved to Yonex last time for some reason, but it will not happen again," Kapoor added.
"I'm happy to be associated with Li Ning again," Sindhu told TOI. Li Ning also wants to provide coaching support to Sindhu and Srikanth. "Our aim is to see that Sindhu and Srikanth win Olympic gold next year. We will do whatever we can, bring the best of coaches from any country and provide whatever training support they need," he said.
Sindhu and Srikanth were with Li Ning for two years before moving to Yonex. It is learnt that Sindhu's deal with Yonex was approximately worth Rs 1.5 core per year.
Sindhu's father PV Ramana said that Li Ning always takes good care of players. "It's a very good deal for Sindhu. From what I have observed, Li Ning takes very good care of the players. I hope this association will help Sindhu become a better player," Ramana said.

 

 

 
 
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